There are barriers such as lack of access to quality care, lack of transportation, generational barriers, underinsured /uninsured, and mental health just to name a few that are causing minority women in underserved communities to be reluctant to getting annual mammogram screenings. These barriers must be broken. Regardless of their socioeconomic status, demographics, or ethnicity, all women should get the same treatment. Health disparities has a negative impact on the public in vulnerable communities. African American women have a 31% breast cancer mortality rate the highest of any U.S. racial or ethnic group. Regular high-quality screening mammograms are the most sensitive way to screen for breast cancer to decrease this mortality rate.

Our organization is dedicated to changing the culture by providing educational resources to underserved communities by bringing awareness about the importance of annual mammogram screenings. Head Down Chest Up strives to expand and encourage community involvement. Additionally, our Certified Professional Life Coach will help individuals identify what they need if they have a fear of getting a mammogram because of barriers or if they have been diagnosed with breast cancer. This life coach will also provide comfort and practical information to these individuals.  

Our team is committed to getting the message out about the importance of annual mammogram screenings in vulnerable communities all throughout the year, not just in October which is breast cancer awareness month. Head Down Chest up, will actively promote breast health education and awareness initiatives, providing underserved communities with information about breast health and the need for regular screenings. Early detection is important and can save lives; women don’t have to die from breast cancer.